E

Eley Kishimoto

Eley Kishimoto, is a global British fashion and design company with headquarters in London, UK. Founded in the early 1990′s by Mark Eley and Wakako Kishimoto, the company is primarily known for its print design. The principle commercial activity of the company is womenswear fashion and accessories.

Benoit Pierre Emery

Benoit Pierre Emery (born July 9, 1970) is a French art director and a fashion designer based in Paris, France. A graduate of the Royal College of Art and of the École nationale supérieure des arts décoratifs, Benoit Emery began his career as a freelancer, working as an art director for Canal and Louis Vuitton.

Etro

Etro is an Italian fashion house and manufacturer of fabrics, furnishings and fragrances. It was founded in 1968 by Gimmo Etro. It is still a family business, with menswear headed since 1990 by Kean Etro, while his sister, Veronica, directs womenswear. Gimmo’s eldest son, Jacobo, is in charge of the textile division, and brother Ippoliti handles the company finances from its headquarters in Milan.

F

Faconnable

Façonnable is a French high-end retailer specializing in tailored men’s and women’s clothing. The company started humbly as a small custom tailor shop that Jean Goldberg opened in 1950 on Rue Paradis in Nice, France. By 1958 the small tailor shop was making custom tuxedos for Hollywood stars that were in the Cote d’Azur for the annual Cannes Film Festival. In 1961 Jean Goldberg’s son, Albert, took over the shop and renamed it Façonnable, a variation of the word “Façonner,” which means “to create.” Under his watch the company expanded and in 1973 opens its first boutiques in Monte Carlo, Cannes, Saint-Tropez, Lyon, and Marseilles, however it was not until 1984 that Façonnable opened an outlet in Paris.

Fendi

Fendi is an Italian fashion house best known for its “baguette” handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.

Fiorucci

Fiorucci is an Italian fashion label founded by Elio Fiorucci in 1967. The first shop exposed Milan to the styles of Swinging London and American classics such as the T-shirt and jeans. By the late 1970s and early 1980s this would be reversed, and the New York store would become famous for the fashions it introduced to the United States. Known as the “daytime Studio 54″, it attracted trendsetters from Andy Warhol to a young Madonna.

Franck Sorbier

Franck Sorbier is a Paris fashion house that achieved haute couture status in 2005. After working successfully for Chantal Thomass and Thierry Mugler, the French fashion designer Franck Sorbier, who was born in 1961, presented his first collection in 1987. Then, some major stores, such as Bergdorf Goodman, Neiman Marcus in the United States, Seibu in Japan, noticed him. In 1995, The renowned French jeweller and watchmaker Cartier gave him the opportunity to present his winter 95/96 collection in a prestigious place, the “Carrousel du Louvre”. In 1996, he became a member of the French Federation of Couture and Ready-To-Wear,supported by Jean-Paul Gaultier and Sonia Rykiel. In 1999, Franck Sorbier designed glasses for Vuarnet sunglasses. He presented his first Couture collection this same year.

Frost French

Frost French is a fashion label run by the British movie actress Sadie Frost and Jemima French. Frost French is a UK designing duo. They describe their designs as classical with a twist of pop, Frost French was established in 1999. FrostFrench have being showing in the U.K during London Fashion Week for nearly four years. Autumn/Winter 2007 show marked their 8th season on the runway. They have also appeared on Project Catwalk season 1, episode 3.

Fuchsia (clothing)

Fuchsia is an American fashion company and design house run by Veronica Scott and Lawren Pope, based San Diego, California. Fuchsia specializes in women’s fashion, handbags, and accessories.

To be continued….

For information on fashion brands, trends keep visiting: http://www.samtakhinda.com and http://www.samtakhinda.info

Samta Khinda

Photography is a way of life for some and at least a part of life for everyone else. In this day and age, technological advances await us at every turn, and the field of photography is no exception. Cameras have gone digital, and the potential is astounding. The following will take a look at some of the differences in the old and new ways, and weigh them out as either pros or cons of digital photography.

Scientifically speaking, the differences between the two are enormous. With film photography, light traveling through the camera’s lens is actually burning the images onto the film. With digital photography, the light of the images is being encoded as binary data and stored in memory as with a computer. These differences, while huge, can be unimportant to some though. No one is actually interested in the technical aspect of how the cameras work. The photographer is more interested in what it means to him in regard to the pictures he can take and what he can do with them.

One of the primary advantages of digital photography is versatility. Digital cameras can record not only the still images of film cameras, but also motion pictures and audio in some cases. While a film camera can be a specialized piece of equipment for taking still pictures, digital cameras can offer you an entire range of different equipment, all in the palm of your hand.

Digital cameras are also commonly found on other pieces of equipment. As technology advances, cellular telephones and MP3 music players now often have built-in cameras, which are always digital. This may offer some extra convenience to digital camera users, considering that they can decrease the overall number of devices that they must carry with them and use.

Printing your pictures is also very different from digital to film photography. In both cases, though, you have many options. Professional film photographers may develop their prints on their own, in their very own dark room. Amateur or casual film photographers may simply drop their film off at a one-hour photo place. With digital, your pictures are recorded as electronic data, so you can use your computer to print them. Or, if you prefer, you can still drop them off at a photo shop and have it done for you. So as far as printing goes, it seems it is up to you how deeply you want to dive in. Both film and digital offer you a range of options, from the hands-on to letting others do it for you.

So in the end, choosing between digital and film may mean considering the application. Hobbyists may stick to film, while technology buffs and burgeoning photographers will choose the brave new world of digital. Either way, it looks like both styles of photography are going to be around for awhile to come.

3. Original articles submitting

Updating the original content of your website regularly is benefit for the ranking of search engine. The content of the website is just the particularity of the product, youâ??d better edit the description of the product yourself if it is possible, the more detailed, the better it is. For some limited shopping cart, the update of the original articles can be done by other column, for example, blog or news. The title of the latest articles should also be shown on the homepage of the website, which will give a good impression to Google that there are always new content in this website.

After the update, the next step is to submit them to the article posting website. Once these websites published your articles, your traffic will be improved better. You of course should keep the links of your website domain name when posting the articles.

Writing the original articles involves many techniques. Your articles should give an assistance to other people rather than some AD articles. After a long period grope, We have sumed up many methods to write the original articles.

Experienced, educational and original articles. The best articles are like this, in which someone can learn much and feel satisfactory. If some media reproduce your articles, you will receive a more better AD effect. Even though someone regard it as an AD articles, but it is still worthy to read. Controversial articles. Arouse the controversy by setting a topic, donâ??t forget to promote your website indirectly, which need to beat your brains. Comparison articles. Compare several products or shopping carts in the list contained your website. For example:â? Comparison about several child shoes shops enjoying high popularity now.â? Act the fool for asking questions, which means that post the questions and let other people answer. For example â??why I cannâ??t open my website?â? â??the products of this shop is so cheap, how about the quality?â? who can give me some suggestion.â?

4. RSS submission

RSS submission is a very good function, if the customer ordered your RSS, they will find your updating products. You can even check the quantity of the customers who are interested in your products with the quantity of RSS order.

There are many websites provided the service of RSS aggregation. If you submit your RSS to them, they will collect your latest products and news. RSS submission can not only attract more traffic, but also call Googleâ?? attention. You will get more points for the purpose of gainning a good ranking of the search engine.

Currently speaking, the most of shopping cart systems support RSS function, usually at the bottom of the page layout. As long as you copy this RSS links, you can submit your website to other RSS aggregation websites. We also collect many RSS aggregation website addresses, but some websites can provide RSS aggregation list directly. Find them in the following websites please:

www.rss-specifications.com/rss-submission.htm

In addition, you may find many softwares for RSS automatic submitting, but IECSP.COMâ?? suggestion is not to use these softwares. The promotion should be done step by step, generating a mass of external links abruptly isnâ??t a good sign, for which will cause the warning of Google and be regarded as trash mass mailing, bring nothing to your search ranking.

Packing is not only an important factor affected the shipping quality, but also the key given the good impression to the customers. you should never neglect it. The packing can be done the shop owner or the professional packing company. IECSP suggests that we do it ourselves, for nobody can understand our products more than ourselves. In this way, our products can protected more well, and we can present the gift aimming at the different customers.

We need the packing materials: paper box, bubble bag, brown paper envelop, brown paper bag, bubble filling materials, waste printed matter,etc.

Firstly, we need to choose the different materials according to the different product, especially fragile goods. Add the bubble cushion layer and avoid the broken in shipping.

Then, packing, which need not to be shown again in detail. Clean and neat is necessary, the bulk of the box is just suitable for the products.

Stick on the adhesive tape and tighten the box after the packing, especially the corner, the factor of shipping wearing need to be considered, use more adhesive tape.

The main technique for packing is the goods listing and the logo card of shipping cart, which must not be neglected. You’d better adopt the method of printing and mimeographing. The product name must be written clearly in the goods listing, such as the quantity and the weight. The card of the shopping cart should contain Logo, website address, company address and telepone, etc. If a discount or a coupon is presented, the customers must come back.

In addition, you can present a small gift to the customer, give the customer a surprise. The customer usually are interested in this, they likely buy your products again.

Finally, the attention about the packing:

1.Avoid to use any strange packing: for example, cylindraceous box or bag, which can be rolled down in shipping, cause the unnecessary troubles.

2.Avoid to mail the goods and send the valuable and fragile goods with the envelop. The practice shows that if you send the goods with the envelop, it can be blocked in the sorting machine, and the goods cann’t be protected anyway.

3.Avoid to use the bigger box: choosing the bigger box in international transportation isn’t a good choice, which will cause the extra shipping cost.

4.Avoid to leave any space between the goods and the box: If the space exist, the goods rock , the space will be enlarged more and more, you goods can be broken.

5.Avoid to use the bad materials to fill the space of the box. If the fillings is bad quality, they cann’t be a cushion effect, and is easy to cause the antipathy of the customer or unsanitary feeling.

The catalog of Ecommerce shopping cart promotion methods.

Shopping cart search engine optimization (webpage content keyword optimization) High quality backlinks Original article submission RSS submission Coupon Code submission Free Shipping submission Promoting by the product picture Promoting by the product video Google base promotion method Promoting the blog created

Aimming at the excessive content promotion method, for example, the high quality extensive links, We will introduce them in several space. Since some are basic, we won’t state it in detail perhaps, consult other articles from the internet please. If you have been accomplished in part of the promoting methods, you can omit the articles concerned or give us some instructions and suggestions.

1, Shopping cart search engine optimization (webpage content keyword optimization)

This part are basic. During the process of design and developing, the designer and the engineer should pay a colse attention to the basic optimizing of this part. The reasonable keywords will create a good chance for you to be embraced by the search engine, and the content of your website can be understood sufficiently.

You must confirm the keyword you want to optimize before making the basic webpage keyword. Chossing the keyword is very important for it will affect the whole optimizing strategy of the search engine. The keyword should be the most appropriate with your products and service. The keyword for the single webpage should be about three words, the whole site about ten words. The else keywords will be submited to the search engine. The keywords should be moderate,neither wide nor narrow. For example, the word “Mobile phone”, if you choose the word like this as the keyword, you will find that your hard promoting work will be very bad, for there are too many websites are better than your new shopping cart in ranking. The keyword “Olympic electron city mobile phone” is just a narrow one. Optimizing this kind of keyword will result in attracting many people who just want to know the address of the olympic electronic city. The customers who are intent to this kind of keyword are less. The keywords like these shoot straight (search ranking is high), but the search quantity and convert ratio are low. The best keyword is like this ,not only containing the big sort but abstracting accurately. “Containing the big sort” is that your keyword should involves the word from the biggist sort. One keyword can be splited into the keywords of several big sorts. For example, the keyword “Ecommerce Shopping Cart SEO” can be divided into the keywords of several big sorts like “Ecommerce SEO”,”Shopping Cart SEO”,”SEO”. “Abstract accurately” is that the keywords should generalize the content accurately. One of the services of IECSP is “Ecommerce Shopping Cart SEO”, which is accurate. If you change it into IECSP SEO, that means that you choose the wrong keyword. The extra notice is that the keywords should not be set too long, if so ,that will be the key sentence optimizing not keywords’s.

Control the density of the keywords showing in the single page after confirming the keywords. This density isn’t fixed, IECSP’ suggestion is 3%~7%, 5% is the best. How to know the quantity of your own keywords density? IECSP will not talk it further here, search the online SEO tool concerned with Google please.

We will get down to business after finishing the preparing work.

Shopping cart search engine optimization (webpage content keywords optimization) involves the following works:
(The most of this part are technical works, what I write are some simple articles, if you cann’t understand them You can omit them and hand them to the designer and the programmer)

a. Webpage Title keywords.

2?3 main keywords. You’d better make every page’ title different, contain not only the general keywords but the detailed keywords. For example: homepage title keywords: ecommerce solutions. Column page layout keywords: ecommerce promotion – ecommerce solutions.

b. HTML Meta.

Keywords and description. Keywords should be less than five words. Description should contain the keywords and describe the content of this page accurately.

c. <A rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”” title=””>
The title of the links should be written. Repeating the keywords again and again isn’t a good choice, and you should describe the content that this links point to clearly

d. <img src=”” alt=”” />

The description of the picture isn’t merely repeating the keywords, but describe the content of the picture in detail.

e. H1,H2,H3

The keywords should be set in the middle of H1,H2,H3, which will tell Google how important the keywords is.

f. Tag

The website tag is just the keywords. If you click this tag, you can find more articles concerned this keywords.

g. URL Rewrite (SEO URLs)

The keywords should be showed in the website URL, in which the character like ?,& should be quit. For example: Shopping-caht-template-design.html

h. images file name.

The file name of the picture should contain the keywords and the website address, which will give Google’ picture search engine a good chance to understand the content of your pictures. Picture searching will bring the traffic, for example: opencart_template_design_01_iecsp.com.JPG

i. DIV,CSS

You’d better adopt DIV+CSS layout, which will bring a clear website code introduction. If the design of the website is excessively complicated, Table layout is not a bag choice. Usually speaking, The layout of Table and DIV have a small influence on SEO.

j. Free, Download, Cheap, Sales, On sales

You should add more words to the content of your website, for example, Free shipping, Download, Cheap, Sales, On sales, etc. For instance, the sharpe pictures of your products can be downloaded by th way of packing. Every product is sold on discount, etc.

k. The random changing website content

The content of the homepage need to be changed regularly, for example, update the new products and blog constantly, change testimonials randomly, etc.

l. The keywords of the article link across

If there are the keywords in the website article, you should try your best to link it to the page layout that is close to this keywords. For example, the word “opencart” appear in the article, so this word shoud be linked to the page layout concerned opencart.

m. No bad links, no flash navigation. Clear HTML navigation

The links that cann’t be visited shouldn’t exist in the website article, which can be checked by the tools. Don’t use Flash as the navigation, the arrangement of HTML navigation links should be clear and reasonable.

n. Google sitemap

Generating the compatible Google sitemap.xml file will assist Google and Yahoo embody the content of the page layout much better.

2. High quality backlinks

Not necessary to deny, the search engine ranking of Google always attach importance to the backward chaining. It can be said that the quality and quantity of the backward chaining affect the search result of Google to a great extent. Here, we wonâ??t talk further about the ranking arithmetic of Google search result, we only need to know that which way could increase the high quality backward chaining.

First of all, we need to know what is the high quality backward chaining. The high quality backward chaining is that, the website contained the links of your website, which pagerank (If you donâ??t know what is pagerank, search this keywords with Google please) is high, Google regard it as a valuable website, and which content is close to yours, which means that this good website vote for your website. This backward chaining is just high quality one.

Several methods for getting the high quality backward chaining:

a. Leave a message on the guestbook, forum and blog.

This way for making the backward chaining is the most usual and simple. Youâ??d better forget to use the mass mailing tool, because Google wonâ??t pay attention to the mass links of guestbook, blog and forum generated in the short time. You must receive the good effect if you insist on making dozens of them for several months. You should of course pay attention to the written method of URL and generate the links which support clicking when you post the message. If HTML grammar can be supported, writing the keywords links is the better choice. For example: Many websites can identify URL automatically, the links that can be clicked directly will be generated automatically when you post http://www.google.com. Some forums support UBB code, the format is like?[url=http://www.google.com]IECSP[/url]. When you meet the website supported the character and links, youâ??d better add your keywords in, for example:Ecommerce Solutions

However, not every leaving message and article on every guestbook, forum and blog can gain Googleâ?? recognition. The best backward chaining of leaving word are those which is close to the content and possess the high popularity. You shoud collect and arrange the websites concerned your products and service before preparing to post the message. Adopting Google search skill is a good choice. About the grade of international domain name of backward chaining, IECSP have made an arrangement :.org > .edu > .com > .net. When you look for the guestbook, blog and forum, the important domain name is priority, which is close to your own products and service. If you still cannâ??t understand it, I will give you an example, then, you will get it. Suppose that we want to search guestbook, the website needed to be promoted is IECSP. You should enter the following in the search frame of Google:â?Ecommerce Solutionsinurl:guestbook site:orgâ?. The front â??Ecommerce Solutionsâ? is the keywords, which will find the guestbook that is related to your website for you, inurl: Googleâ?? search method, which means that there is the word â??guestbookâ? in the website URL finded. site: looking for the website which domain name is .org. You of course can get more goal with other google search methods. Not every website guestbook links is named as guestbook. You can also try intitle, which means that there is the word â??guestbookâ? in the title of the website.

Finally, you get the website in which you can leave a word. Youâ??d better make the suitable reply or message according to the current content and context of this website, not merely copy the URL.

b. Exchange links

Exchange the homepage links with those websites that have good credit standing of Google and never make the SEO fraud, which content is close to yours. If there are too many links on the homepage of this website, itâ??s usually no use for us. Generally speaking, it is difficult for the new website to exchange the links with others, especially some websites that the pagerank is zero. The work involved this often is done in the middle and latter period of the promotion. You cannâ??t be benefit from exchanging the links with some websites that pagerank is zero, if your pagerank is 2 or above.
In addition, your IP address must be different from those you want to exchange the links with. Itâ??s no use to change the links between the same IP addresses, sometimes the possibility of being punished exist.

c. Directory submission

Some professional directory websites collect the websites according to the sort. We submit our link to some of better them. These kinds of websites are divided into tow sorts, free and charging. Choosing the free is ok. You can omit all the charging catalog except for Yahooâ??s. How to choose the directory websites? Searching by Google, starting from some websites of high pagerank. Make several it every day, hold on. You have to make the backward chaining for some directory websites. You can make a singel website that forbid Google, Yahoo to embody, only for use while being checked for applying the directory.

d.Social bookmark

Submit all the article page of website inner to a social bookmark every day, which must support the bookmark function. Website:www.addthis.com www.socialmarker.com. Donâ??t mind nofollow after submitting, the most important thing is to apply more bookmark accounts and submit more your articles.

e.Post articles.

This is an important part, we will talk it further in the next original articles.

f. Yahoo answer

Answering questions frequently, leaving your links, you will get a more better effect. You can apply two accounts, use the diferent IP address, answer the questions of your mentioning, which purpose is to submit your links.

g. DMOZ

DMOZ is also a directory, we talk it further next, only introduce itâ??s importance and submitting method. Dmoz(The Open Directory Project/ODP) is directory aggregate controlled by the real people who are mostly the volunteers, and provide the result and the data to the search engine. Joining Dmoz is very tough, some websites even need one year to be embodied. You need to pay attention to the following after success:

1) A completed website, perfect appearance, and detailed contact method are necessary. Check the dead and wrong links and the pages and the keywords fraud of your website before submitting.
2) The original articles should dominate your website, which must involves somewhat value and give a hand to other people.
3) Update the website regularly, make it active. Adding â??Live Chatâ? function and keeping someone online always is a good choice.
4) Choose the right Dmoz catalog that is close to your website.
5) Never repeat submitting in a short time and submit to the same catalog, for which will cause the dislike of the editor,but you may make repeating submission under the situation that your website have been improved somewhat, got some traffic or longer time between the two submissions. If you still cannâ??t be embodied, your can try other directory.
6) If something unexpected happened, you shold contact DMOZ by the suitable way. Try you best to communicate DMOZ editor, you will fill with happy surprises.
7) If you can be the editor of this catalog, then, all will be OK! Notice that misprision and being discovered by Dmoz is a very terrible thing.

5. Coupon Code submission

If you want to manage your shopping cart well, you need not only to keep on promoting but also to beat your brains to research the purchase habit of the coustomers. Coupon is just a very good promoting tools, and an unique function of promoting shopping cart. Many shop owner know that their shopping cart have integrat this function, but they donâ??t know how to use it.

After generating the coupon code, you can send it to the regular customers by Email, tell them that if they come to purchase again, they will get the discount with this Coupon Code. After the first time of the customer purchasing, give them a coupon code immediately. They will possess the discount if they make the second purchase or tell other people this coupon code.

Another way to use coupon code is to submit it to some websites that collect the coupon codes professionally, which are usually free charge, but some need to be charged. They will publish the discount information of your shopping cart after the submitting of your coupon code. Before buying the products, some customers would like to look for some coupon code gainning the cheaper price from these websites, then visit your shopping cart according to these favour informations. In addition, some customers find your shopping cart in advance, then look for the coupon code you published. If they cannâ??t find the coupon code available, they will quit to purchase from your shopping cart perhaps. We cannâ??t omit the purchase habit of these customers, which shows the importance of submitting the coupon code.

In terms of submitting the coupon code, one time is not enough, more choices, more discounts and more frequencies are necessary, which will increase the opportunities of being finded by the customers in coupon code websites, which is also the chance of your sale.

We have already collected many URL of coupon codes websites, free or charging. We wonâ??t list them here. As long as you search by Google with the keywords â??submit coupon codeâ?, you will find more.

6. Free Shipping submitting

Free shipping is one of the coupon codes. Many websites of publishing the coupon codes also support publishing free shipping. Free shipping means that the customers buy the goods without paying the shipping cost, the product price marked is the final purchase price (not involve taxes), which can increase the purchase experience of the customers.

We find a phenomenon in researching the purchase habit of the customers. When the customers browse your shopping cart and glimpse at the product price, the first impression for this product is cheap, expensive or reasonable. Next, they will study the description, quality, and pictures of this product seriously, finally, decide to buy it or not. However, a very expensive shipping cost pop up, this moment, a very bad purchase experience will arise from the bottom of the customer heart and they will quit this purchase perhaps. IECSP have ever made a customer purchase analysis aimming at a shopping cart managed by himself, find that about 70% customers choose to quit this purchase after put the products choosed into the shop cart and arrived at the page shows the shipping cost. And then, we made another test, marked up a heavier product (heavier product shipping cost is high), the extra price is just the shipping cost that this product is shipped to Europe and North America, and set this product as Free Shipping in which the customer need not to pay the shipping cost. The sale is really improved after the selling for a period time!

The above example shows that Free Shipping is a strategy that can boost up the purchase experience for the customers, simplify the considering step of the customer, increase the sales and leave a good impression to the customers, rather than sacrifice the profit even lose the cost.

www.freeshipping.org is a professional website provided publishing Free Shipping. Your sales will be improved tremendously if you can often publish the Free shipping information here. We can also search the websites for publishing Free Shipping by Google, let the customers find us on thier own initiative.