Archive for the ‘Cannes History’ Category

Interview with Tom Joyce Art Director & Ad Agency Owner

05.12.10

John: Tom, when we first met it was a different world!  I was dragging a book of 8×10 transparencies around.  Does anyone still do that?

Tom:  No. But I get a hell of a lot of photographers sending e-mail promotion.

John: Back then you were an art director with Visa.  I believe you were running around the world doing TV ads.  Youâ??ve worked with a number of prestigious agencies.  For a number of years now you have run your own agency.  Can you tell us a little of your history, how you got into the business and how you came to have your own shop?

Tom: I went to art school in Philadelphia because I sucked at math and science. Thatâ??s rather ironic, considering how technologically oriented the visual arts are today. I graduated with a BFA from college and moved to San Francisco, worked a bunch of odd jobsâ??in and out of the artsâ??and finally ended up as a junior art director at Cunningham & Walsh, fortunate to get into advertising at the end of a â??golden eraâ? when guys like Fred Manley and Hal Riney were mentoring young creative people.

Then, at Visa, I had the chance to work directly under Dee Hock, the petulant genius who created credit cards for banks. We had a full advertising agency within the organization and as associate creative director, I had the opportunity to do comprehensive broadcast and print campaigns, travel around the world shooting, and win very prestigious industry awards like the Clio, Andy, and Cannes Silver Lion.

It was an incredible period, which came to an end shortly after Dee retired. The bankers who inherited his empire lacked creative vision, but leaving Visa pushed me into opening my own agency with Robert Johnson. Weâ??ve been partners since 1985, in various incarnations, the latest being Creativewerks. I no longer refer to it as an â??advertising agencyâ? though, because our work has more to do with business-to-business corporate communications than consumer advertising.

We no longer buy media for our clients, and we donâ??t do TV commercials anymore, or enter award shows, which have become very lucrative for the organizations that put them on but have little or no benefitâ??beyond ego-strokingâ??for creative people.

John: You have done both art direction and graphic design.  Do they require different skill sets?
Do you prefer one discipline to the other?

Tom: They dovetail, really. An art director is first and foremost a communicator. He or she requires not only a strong sense of visual design, but also the skill to communicate a vision to other artists and clients who often have their own agenda. A graphic designer is an information architect, if you like, interested in how visual elements join together, and how they are perceived or processed by a viewer.

John: My business of photography has undergone dramatic changes, and I imagine you feel the same way about advertising and design.  What are some of the changes that you appreciate, and what do you feel are some of the changes that are a challenge for you?

Tom: When I started in this business, an art director needed to be able to sketch layouts and storyboards, work with photographers and illustrators to achieve a vision, negotiate costs with artists and producers, specify typography, prepare â??mechanical artâ? for a printer, direct cinematographers and editors, and press check printing.

While many of those skills are still germane, we now have to be able to create a finished ad, brochure, web page, etc. on a computer screen in order to sell the idea to a client. We have to be experts in photo-retouching, typesetting, layout design, and know a lot about on-line technology.

We have become more and more dependent on our tools and more constrained by them in some ways. Conversely, with these new technologies, weâ??re able to visualize more quickly and elegantly than ever before. Using these tools has actually made me a much better graphic designer.

John: Online advertising, if you believe the hype, is fast replacing print and perhaps even television.  Is print dying? 

Tom: Certainly becoming more focused. Newspapers are dying because the once-lucrative classified ads have been annihilated by Craigâ??s List. Magazines are becoming more targeted to esoteric audiences.

The most effective on-line advertising is the interest-based type invented by Google and Amazon. Pop-up windows and flash banners are just a lot of noise in most cases, but that is no different than most TV commercials or outdoor billboards.

John: What percentage of your work is now for the Internet?

Tom: I would estimate about 75%.

John: Is there any fundamental difference in designing for print and designing for the Internet?

Tom: Yes, the Internet has some design restrictions that are not inherent in print media, but those are being reduced as the technology improves. At some point, design will only be restricted by the shape of the device on which you view it.

John: How has your use of photography changed?

Tom: It is almost entirely royalty-free stock these days. Rarely do I have assignment work for photographers. Larger companies are accumulating their own stock photo libraries, which they now view as â??marketing assets,â? and expect all designers to use in order to maintain â??brand cohesion.â? To me, this is often a foolish consistency that only limits a designerâ??s creativity, and in the long run is not in the clientâ??s best interests.

John: I assume you use more stock these days.  How do you go about finding the stock you need?  Do you use RM, RF, Micro or a combination of those models?

Tom: A combination, but mostly I use royalty-free images and buy only the resolution I need. 

John: Do you always start with a certain agency, and then expand your search out from there?

Tom: Usually Veer or Getty.

John: Do you ever do Google searches for images?  If you do, do you use ever use Google Image search?

Tom: I have used it, but mostly I work with the stock houses I like.

John: How much promotional material do you get from photographers these days? How much is print-based and how much Internet-based?

Tom: I get almost nothing directly from photographers anymore. Unless itâ??s something I see on your wall and want to sell to a client. Sometimes that works, but not often.

John: What would be the best way for a photographer to get your attention?

Tom: Occasionally, I get a promotional e-mails that gets me to a photographerâ??s website, but I still donâ??t hire them. They do get my attention though. You just canâ??t get around the fact that a client wants to see what they are getting before they buy it.

John: Do you have any predictions for the future of advertising and design?

Tom: Think Internet. Print wonâ??t die, but it will become more high-end as trees diminish.

John: I also know you as a dedicated traveler.  You have been to some amazing places and done some amazing things.  Can you briefly describe some of your favorite journeys?

Tom: I spent about 12 years traveling to places associated with different spiritual traditions because I wanted to find out if â??sacredâ? ground had some common denominator, or â??morphic resonance,â? as physicist Rupert Sheldrake would call it. Sometimes, I went to extraordinary length to see these places, like walking over the Himalaya to circle Kailash, Tibetâ??s most sacred mountain.

I also became a Muslim in order to enter Mecca as a pilgrim and touch the Black Stone in the ancient Kaâ??bah. I saw the sun rise from the summit of Jabal Musa, Mosesâ?? mountain in the Sinai, and I saw it set on Mount Athos from a medieval Greek Orthodox monastery. And in the process, Iâ??ve developed a great respect for all of the worldâ??s spiritual traditions. Beneath all the dogma, I think they are conveying an identical truth to different cultural groups. 

John: You are also a photographer and have shot some compelling imagery in, among other places, Tibet.  You recently had a showing of that work. Any more shows in the works?

Tom: I made in 1998 at Chuwar Gömpa in Tibet, a Kagyü-pa Buddhist monastery built in the 17th Century by the 10th Karmapa, below the cave where Milarepa died in a remote Himalayan valley, and one of the last monasteries to be desecrated by the Red Guard in Mao Zedongâ??s brutal Cultural Revolution. These images were first exhibited last year at the Thoreau Center for Sustainability in San Francisco after the protests over the Beijing Olympics put Tibet under lockdown again.

John: Any plans to expand your art beyond that of the fine art world?

Tom: Iâ??ve been inspired by you to put my photo archives up on our website in the near future. More and more, Iâ??ve been getting requests for book covers and editorial usage.

John: Are there any personal projects youâ??re working on now that you would like to share with us?

Tom: I donâ??t think sheâ??d want to be mentioned in this interview.

John: Final thoughts?

Tom: Do whatever you do with great passion and make it as perfect as you can. Then let go of it and grab a beer.

John: Thanks Tom!

Pulp Fiction’s Quentin Tarantino

05.08.10

If you’ve got friends that are interested in film and film history, you will be able to provide them with some great Quentin Tarantino trivia after reading this! For example, did you know that Tarantino’s middle name is Jerome? Or that he was born in 1963? How about that despite the fact that he is recognized as one of modern film’s greatest directors he has only released eight films in his professional feature film career which has spanned 28 years?

 

            Can you name Tarantino’s films? Any Quentin Tarantino quiz is sure to contain this question based on the extremely low number of films that he has produced. Tarantino’s films in order of release date are My Best Friend’s Birthday, Reservoir Dogs, Pulp Fiction, Jackie Brown, Kill Bill Volumes 1 and 2, Grindhouse, Death Proof, and the upcoming Inglourious Basterds.

 

            In addition to listing his own filmography, any Quentin Tarantino trivia buff should also be aware of the fact that this director has worked in both television and is well known for working on collaborative projects. Collaborations could include Grindhouse, although he and Robert Rodriguez actually each direted a separate feature film which were billed together, but he has also worked on Four Rooms, which had several segments directed by different directors, as well as working as a guest director in Sin City.

 

            Tarantino also has directed episodes of two of televisions most well known series; ER and CSI.

 

            Tarantino has also worked as an actor, appearing both in many of his own films as well as in several others. Of his own films he has appeared in Resevoir Dogs, Pulp Fiction, Four Rooms, Jackie Brown, the first Kill Bill, and Grindhouse. He has also had other notable appearances in movies like Desperado and From Dusk Till Dawn (which he wrote).

 

            Tarantino has also been nominated for several awards, most notable for Pulp Fiction, widely critically acclaimed as one of the best pictures made in the last twenty five years. Pulp Fiction won the Palme d’OR at the Cannes festival in 1994, and also was nominated for Best Picture at the Academy awards. It would lose in that Category, but co-writers Tarntino and Roger Avary would win the Oscar for best original screenplay.

 

            In addition to his accomplishments as a director and actor, Tarntino has also written the scripts for almost all of his films, and is also one of the most respected producers currently active in Hollywood.

Money is today life

05.06.10

Money is a essential of life, a commodity of exchange required to live here on earth. A person cann’t live without money in this world. Money is anything that is generally accepted as payment for goods and services and repayment of debts. The main functions of money are described as: a medium of exchange, a unit of account, a store of value, and occasionally, a standard of deferred payment. Money is a energy of the World. Money is a sympbol of power. The richest money consider to be the more powerful than ordinary peoples.

History of money

The use of exchange-like methods may date back to at least 100,000 years ago, though there is no evidence of a society or economy that relied primarily on exchange. Instead, non-monetary societies operated largely along the principles of gift economics. When exchange did occur, it was usually between either complete strangers or potential enemies.

Many cultures around the world eventually developed the use of commodity money. The shekel was an ancient unit of weight and currency. The first usage of the term came from Mesopotamia circa 3000 BC. and referred to a specific mass of barley which related other values in a metric such as silver, bronze, copper etc. A barley/shekel was originally both a unit of currency and a unit of weight. Societies in the Americas, Asia, Africa and Australia used shell money – usually, the shell of the money cowry (Cypraea moneta) were used. According to Herodotus, and most modern scholars, the Lydians were the first people to introduce the use of gold and silver coin. It is thought that these first stamped coins were minted around 650–600 BC.

Definition of money

Offshore outsourcing company QArea goes to 3GSM World Congress in February 10, 2006

05.02.10

Kharkiv, Ukraine  February 10, 2006 QArea, offshore outsourcing company, also being the leading developer of applications for PDA and smart phones and provider of automated testing solutions for PDA applications, is announcing its attending 3GSM World Congress 2006 in Barcelona, Spain.
3GSM World Congress will take place in Barcelona 1316 of February 2006.
3GSM Congress is a dedicated event covering mobile technologies, wireless networks and mechanism of their providing, starting with basic communication and network operability support systems through wireless handheld users utilize in their everyday life, as well as personified content which makes PDAs and mobile phones ever convenient tools for business and leisure.
“Without a doubt, 3GSM World Congress 2005 has been the most wellattended, most exciting and most important gathering ever for the mobile industry, explained Bill Gajda, Chief Marketing Officer at the GSM Association. “We look forward to welcoming everyone to Barcelona in 2006, where we’re sure that we can transplant the best of Cannes’ village atmosphere into the Fira de Barcelona’s vibrant space.
3GSM Congress is the largest conference and exhibition event of its kind. This year alone the event attracted over 32,000 of the most senior executives with a vested interest in the wireless industry. 2006 is said to be bigger than the one of 2005 and is a not to be missed for any executive serious about the opportunities that lie ahead in this business.
This year, 2006, the worlds premier mobile event is making 3GSM World Congress history with record breaking pre registrations. 962 companies have signed up as exhibitors, showcasing their latest mobile products, services and solutions  a massive 40 increase from last year 50,000 visitors are also expected in Barcelona.
The keynote speakers are: Steve Ballmer, CEO, Microsoft, OlliPekka Kallasvuo, President & COO, CEO Elect, Nokia, Arun Sarin, CEO, Vodafone Group, Sanjiv Ahuja, CEO, Orange Group and others.
Among mainstream topics are: innovations in GSM, delivering of multimedia through handsets, mobile TV and Radio content, gaming content and opportunities for service providers and players, 3G and WCDMA technologies, mobile security and others.
Offshore software Development Company QArea will present its extended experience in software development and testing services for PDA & Mobile. Since 2001 QArea is a key company in Ukraine professionally and full time engaged in PDA & Mobile application development, porting and testing. Being committed to providing custom software of the highest quality QArea contributed to success of many wellknown companies mainly located in the US and West Europe.
PDA & Mobile domain in QArea is presented by Windows CEWindows Mobile, Symbian, J2ME. QArea develops and ports software for entertainment and business providing standalone, clientserver and WAP applications and WAP portal solutions engaging a vast variety of wireless connection technologies as
About QArea: QArea is the one of the largest offshore software development companies in Eastern Europe since 2001. Its primary focus is brought upon application development for handheld devices, j2me development, Symbian, WinCE Windows Mobile, Palm devices and related. Also, QArea cultivates strong .NET and Java development teams performing standalone and webapplication

Become a true Internet Marketer is simple but not easy

04.30.10

Many think that finding money using the Internet is easy, because many websites say is as easy as a simple Internet business. I write this article not to scare you, but to tell the real thing. Because free programs created to educate you to become a successful internet marketer. Being a person who successfully generating income through the Internet with a legitimate way without violating any laws of the country, world and Internet law.

To you knowledge, a study says nearly 99% of those who venture into the business world internet, whether laden losers, or return of capital or profit-skirt skirt only. What I mean here is 99% of people are looking for extra income through the Internet usually finds failure. Internet business is usually something that promises huge returns with networking systems and also a very small capital without having to leave home to develop their Internet business. Only 1% is only really successful and has very lucrative returns. They usually call the internet marketer (IM).

But almost 100% of people who already have a physical business and certain products outside there, sure you have the advantage if they have a website. For example if you have soy sauce business, selling cars, insurance, are sure to have a website that describes all your products, you have many advantages from the dealer who has no website. This is not as internet marketer.  For me this is their very need to have your own website.

For Internet marketers, their objective is to get huge profits with very little capital and with just sitting at home. This is not a business for me, but one branch of knowledge which is higher than the PhD, from the doctor. Why not?

Many who have degree, doctor, and account cert., Such as lawyers, lecturers, and doctors, proof. They are all still need to wake up early and go to work. Where high clouds, we would have sky.  They still need to go to work to get money. Be objective and qualifications to become Internet Marketer, far higher than the matter.

Because of that knowledge there is no Internet marketer in the university. Because if lecturers to know how to generate income without having to leave home with little capital, certainly they want.

Internet Marketer is a profession. One of the field “works” for those who selected only.  It is not easy, more difficult than becoming a doctor or professor. That is why only 1% which can only get level real internet marketer. Try syllabus see what subjects to achieve the level of internet marketer.

1. Able to create your own website.

2. How do I create a website concept that can attract the high traffic? Before this I already explained the concept is “Free” and “beneficial”

3. Know how to use web form. See, Google, face book, yahoo, Wikipedia, Window life, Twitter, etc., this entire website is free and beneficial, but to have a free Gmail even be you register all their information into the web form. It is “free” with payment “your data”.

4. Know your website make Viral shaped, where the member or subscriber of your own to help promote your website, then it will be the autopilot.

5. Know how to use email campaign. If you register in twitter or face book or MySpace, after you register, they have not ordered you check your email to activate the link that they give. Auto responder is working, and after that you will find some email the other, it is an email campaign.

6. How to interact with customers. Although in the email, we have to respect if not us, or email campaign speech in the email we will only draw from our customers.

That was a big part of the education syllabus to become Internet Marketer. Not one university in the world who teach these subjects, except for your own learning with real Internet marketer. That is if they are willing to teach.

Only difference to get a degree compared with the internet marketer is to a degree at universiti local to the university you need money, family living, and pay back the scholarship please. Must lecture go, be practical seldom do not pay it, and so finally guard (such as Cannes report 3 years ago, guard have 2 master). But to learn and get a degree internet marketer, you only need to sit at home, take time before the two lecturers Assoc. Google and Assoc. YouTube and many other websites that function as tutors. That’s it modally. When expired, then you become a true internet marketer.

Examples of successful Internet marketers like Larry Page and Sergey Bring created the Google website while they were still studying at Stanford University in 1998. Website and the value of their internet marketing business in 2004 reached USD23 billion.

Mark Zuckerberg and his collage Eduardo Saverin, Dustin Moskovitz and Chris Hughes, a student of computer Science University building Harvard face book website in 2005. When website is bom in March 2008 someone has offered to buy USD750 million face book, but not sold, then yahoo Sept 2006 at USD1 billion offer to have it, and does not sell. Sept. 2007 Microsoft will want to buy with face book USD500 million bid and 5% of company profits, and does not sell.  And this Face book has been working with Gmail creator and former Google engineer Paul Burchett.  Is an example of successful Internet marketers in Internet history?

That kind of people 1% has spoken. Nusantara in the idea, for example here, many of them partly successful but not known how many, but their objectives have been achieved, with sitting at home, not go to work effort, money in every day, more days and the higher the income they do this they the right way without violating the law.

How to become a true Internet marketer is simple but not easy. Not need a big capital like selling burgers even need two or three thousand, but your capital is willing to spend the time to learn and seek the right teacher. Hopefully you really understand the way we select, how is gone.

Zinédine Zidane Profile

04.26.10

Born Zinédine Yazid Zidane on June 23, 1972 in Marseille, France. Zidane learned to play football in the streets of Marseilles and was discovered at age 14 by a talent scout. He signed as a schoolboy for Cannes FC.

Zidane transferred to FC Girondins de Bordeaux for the 1992â??93 season, winning the 1995 Intertoto Cup and finishing runner-up in the 1995â??96 UEFA Cup in four years with the club. In 1996, Zidane moved to Champions League winners Juventus F.C. for a fee of £3 million.

In 2001, Zidane joined Real Madrid for â?¬76 million, the most expensive transfer fee in football history, and signed a four-year contract. The next season, Zidane was named the FIFA World Player of the Year for the third time. In 2004, fans voted him atop UEFA’s fiftieth-anniversary Golden Jubilee Poll, and he was included in the FIFA 100.

He earned his first cap with France as a substitute in a friendly against the Czech Republic on 17 August 1994. Then he won the 1998 World Cup with France, scoring twice in the final.

Zidane finished with two goals as France won Euro 2000, becoming the first team to hold both the World Cup and the European Championship. On 12 June 2004, after France were eliminated in the Euro 2004 quarterfinals, Zidane retired from international football. However, at the urging of coach Raymond Domenech and seeing France struggle to qualify for the 2006 World Cup, Zidane came out of retirement and was immediately reinstated as team captain.

At the 2006 World Cup, he wore special Adidas Golden Predator football boots, made as a tribute as this World Cup contained his last matches as a football player.

After scoring a seventh-minute penalty in the final, Zidane became only the fourth player in World Cup history to score in two different finals, along with Pelé, Paul Breitner, and Vavá, in addition to being tied for first place with Vavá, Pelé and Geoff Hurst with three WC final goals apiece. However, he was sent off in the 110th minute with the match tied 1-1, and did not participate in the penalty shootout, which Italy won 5-3. Despite his red card and the controversy that followed, Zidane was nonetheless awarded the Golden Ball as the best player of the competition.

As Zidane and Italy defender Marco Materazzi were jogging up the pitch in close proximity of each other, they briefly exchanged words after Materazzi was seen tugging at Zidane’s jersey before Zidane began to walk away from him. Moments later, Zidane suddenly stopped, turned around and rammed his head into Materazzi’s chest, knocking him to the ground. Although play was halted, referee Horacio Elizondo did not appear to have seen the confrontation. According to match officials’ reports, fourth official Luis Medina Cantalejo informed Elizondo of the incident through his headset.

After consulting his assistants, Elizondo issued Zidane a red card in the 110th minute. He also became the fourth player red-carded in a WC final, in addition to being the first sent off in extra time.

After video evidence suggested that Materazzi had verbally provoked Zidane, three British media newspapers claimed to have hired lip readers to determine what Materazzi had said, with The Times, The Sun and Daily Star claiming that Materazzi called Zidane “the son of a terrorist whore.” In 2008, The Sun and Daily Star made public apologies to Materazzi. The Times has yet to do so.

Zidane only partly explained that repeated harsh insults about his mother and sister had caused him to react. Materazzi admitted insulting Zidane, but argued that Zidane’s behaviour had been very arrogant and that the remarks were trivial. Materazzi also insisted that he did not insult Zidane’s mother (who was ill at the time).

A Whiplash Compensation Claim Tip Sheet

04.24.10

Whiplash Compensation Claims recommendation Whiplash Injury is a unexpected moderate to harsh strain inspiring the bones, discs, muscles, nerves, or tendons of the neck, which is made of 7 little bones called the cervical backbone. Symptoms may appear straight away or develop continuously over hours, days, or weeks after the injury.

Evidence of whiplash may include Discomfort or rigidity of the neck, jaw, shoulders, or arm Woozy spells Headache Loss of feeling in an arm or hand Revulsion or puking Diagnosis Whiplash Injury can be tricky to diagnose because X rays and scans don’t always uncloak the injury and diagnosis is generally based on observation of symptoms, medical history, and physical exam Treatment is mostly by way of medicine, physical treatment, and supportive treatments. Dreadful whiplash could be treated with a surgical collar. Compensation the quantity of compensation payable following a whiplash injury relies on the seriousness of the injury, the recovery period, and whether there are any permanent residual symptoms Medical History If you suspect that you have suffered a whiplash injury in an accident it’s critical that you seek medical recommendation as fast as possible from either your local doctor or in more major cases the Accident and Emergency department
of your local Surgery . The medical record of your injury will be employed in part for the appraisal of the value of your claim, and it’s therefore critical the injury is documented as quickly as possible after the beginning of symptoms.

Many people mess up on this aspect by forgetting to take accurate records of all their dealings with medical professionals. At the time it may not seam important, but later on when making a whiplash compensation claim it is these tings that cann be vital; to the success of the claim.

There could be internal injuries that over time may become major or perhaps probably terminal issues. A particularly important problem that is often unconsidered is an internal head injury. Just because a car crash victims head isn’t bleeding, does not imply that they are OK. Closed head wounds regularly happen a little time after the accident and can remain unspotted and regularly happen when an auto crash victim’s head is unexpected thrust into a hard surface ( wheel, dashboard, back of the front seat ) at fast speeds. These sorts of injuries regularly don’t penetrate the skull and can be overlooked at first. These kind of collisions result in internal injuries in the brain. Even whiplash could lead to a closed head injury. Other sorts of closed head injuries include bleeding from the head or face, astonishment, sleepiness, loss of hearing or liquid drainage from the nose or ears.